Web Analytics for Beginners – Understand What Works

Description

📚 Course Structure – 2 Key Modules

🔹 Module 1: Google Analytics (GA4) – Setup & Usage

• What is Google Analytics and how it helps

• How to install GA4 on your website (with/without code)

• Understanding users, sessions, bounce rate, engagement

• Key reports: real-time, audience, traffic sources

• Simple goal tracking setup (downloads, buttons, form fills)

🔹 Module 2: Google Search Console – SEO Tracking Made Easy

• What is Search Console and how to set it up

• Monitor site indexing, mobile usability, and errors

• Track search performance: clicks, impressions, average position

• Use reports to improve content & SEO visibility

• Bonus: Fixing common indexing and sitemap issues

🎁 Free Bonuses

• GA4 Setup Guide (PDF)

• Keyword & Page Performance Tracker (Excel)

• Analytics Glossary for Beginners

• Certificate of Completion (GrowWithNeel.in)